Athens, the historic capital of Greece, has long been a popular tourism destination, attracting visitors from all over the world. With its rich history, vibrant culture, and stunning landmarks, Athens offers a unique experience for tourists. In recent years, the city has witnessed a significant growth in tourism, making it an attractive investment opportunity for those looking to capitalize on the industry.
According to statistical research by Airbnb, Athens has experienced the second fastest growth rate in total number of arrivals among European cities from 2010 to 2020. Surpassing popular destinations like Paris, Barcelona, and Berlin, Athens saw a remarkable 66% increase in tourist arrivals during this period. This growth trend has continued even in the aftermath of the Covid-19 pandemic, with Greece consistently ranking among the top 10 global destinations.
The post-pandemic era has brought renewed optimism for the tourism industry in Greece. Pre-reservations for the spring and summer of 2022, extending until the end of autumn, have already surged. Greece is expecting double the number of tourists compared to 2021, and hotels are projected to reach occupancy rates reminiscent of those in 2019. The predictions indicate a promising future for tourism in Athens, with an ever-increasing upsurge in the coming years.
This surge in tourism has also made Greece an attractive investment destination, particularly in the housing sector. Whether as a permanent resident or an owner of rental properties, Athens offers opportunities for every type of investor. The areas most sought after by tourists for accommodation during their vacation are the city center and the Athens Riviera, as revealed by the Airbnb research.
The city center of Athens provides easy access to renowned Athenian landmarks, such as the Acropolis, the new Acropolis Museum, the Kallimarmaro or Panathenaic Stadium, and the Syntagma Square. Tourists can explore these iconic sites on foot, immersing themselves in the rich history and culture of the city. The Athens Riviera, on the other hand, offers a picturesque coastal experience, allowing visitors to enjoy the beauty of the Greek Aegean Sea while still having convenient access to public transportation.
The pricing for rental housing in Athens varies depending on the area and the amenities of the property. Accommodations can range from less than 100€ per night to over 1,500€ per night. This wide range caters to different budgets and preferences, making Athens an accessible and desirable destination for tourists.
Investing in housing in Athens can be a lucrative opportunity, considering the steady growth in tourism and the increasing demand for accommodation. The city’s popularity as a tourist destination, coupled with its rich history and cultural attractions, makes it an appealing choice for both tourists and investors alike.
In conclusion, Athens has established itself as a thriving tourism destination, experiencing significant growth in recent years. With a promising future for the tourism industry, the city presents a lucrative opportunity for investors interested in the housing sector. Whether as a permanent resident or a property owner, Athens offers a unique blend of history, culture, and natural beauty that continues to attract tourists from around the world.